Does the gender and the tone of voice of our chatbot have and effect on the user experience and its effectiveness in contacting and scheduling and interview with the candidate?
And if so, what is the version we should build?
It was thanks to the IAT we were able to establish this preference.
In another section of the questionnaire we also asked to rate the likeliness of booking an appointment with the chatbot and to actually show up at the appointment, on a scale from 1 to 7.
Coherently with the IAT results, we found that by using an informal tone of voice the rates went up significantly.
So, to sum it up, thanks to this combined methodology we were able to come up with an objective take about this chatbot, so that if we were to go back and implement it, we would be sure that the informal version is the one to push.